E-commerce Solutions: Importance of having strong customer reviews and feedback mechanism
Although the trend these days is to shop online for various products and services but there are still many customers who prefer going off-line for a purchase.
A holistic E commerce website should have an in-depth customer ratings, reviews and feedback which is completely transparent and serves the needs of trust factor of new users on the website.
E-commerce development companies in Gurgaon have been offering an end to end E commerce solution development services by integrating the solution with a detailed review and feedback management capability.
Another good concept is to have a 24/7 Instant Chat option on the website so that the buyers could have a quick conversation with the agents in-case they have some query /concerns since it should be understood that the users have come to your store/shop virtually and have certain questions or inputs related to the products and services offered. Many a times the buyer has made the mind to make a purchase but due to certain concerns he/she may bounce back from the website if that concern is not addressed in a timely manner.
Over the past few years eCommerce web development companies in Gurgaon have understood and realized the importance to have a detailed feedback/review section and have found third party integrated tools to address this need.
Another important aspect is to have a quick close ended questionnaire after a user/buyer has made a purchase to understand his feedbacks/suggestions which could help the client know on how to improve the customer experience and how better to serve the same customer in-case he comes back for a purchase.
All this will also help in improving the base of loyal and repeat customers along with helping to better understand the market segment and tailor their sales and marketing tactics accordingly.
Having a strong framework of ratings, reviews and feedback makes the customer feel that their suggestions and inputs are valued and that their advice is incorporated in the day to day customer service therefore making him attached to the organization therefore bringing in repeat sales.
All these aspects should be handled with deep professionalism and implemented using latest tools and frameworks in order to ensure long term profitability for the organization.