How to define your target audience demog...

How to define your target audience demographics before building an Ecommerce platform

How to define your target audience demographics before building an Ecommerce platform

Identifying target audience demographics in e-commerce is not just a way of increasing sales; it is more of a long-term strategy to build better relationships with your target audience.

Whether you are selling products, software solutions or simply services and experiences, e-commerce merchants and businesses are relying heavily on understanding their target customers better.

If you too are ready to jump in the vast sea of e-commerce and emerge as a winner, it’s time to look at ways you can identify your target audience as well as clearly define your target market demographics in e-commerce to increase your ROI (return-on-investment).

Remember – if you truly want to sell and tap into a market you must understand how to define your target audience demographics first. Now, don’t worry if you aren’t good at predictive analysis or artificial intelligence, through this article you can learn how to define your target audience demographics clearly.

Ready? Let’s begin with the 3 most important questions you need to ask yourself before building an e-commerce platform –

Q1. Who is shopping online?

Customers come in all age groups and that is why it is important to segment them properly. Understanding how big the opportunity is starts with understanding your audience first.

Age demographics are important to build your marketing strategies for promoting your e-commerce store the right way to the right people.

The age of your target audience is the first and foremost step in building the right strategy to market your stuff to them. To give you a perspective of the age of your target market demographics

  1. Generation Z

    the youngest and least mature generation of online shoppers. Gen Z refers to people that are born after 2000s and are currently less than 20 years of age.

  2. Millennials

    the young adults who are generally in the age group of 19-35 years are referred as millennials.

  3. Generation X

    the generation that saw the era of computer and are in the age range of 35 years to 50 years.

Q2. What is the profile of your target audience?


Once you identify the age range of your target audience demographics in e-commerce, the next step is to start segmenting them according to their interests, purchasing power, technical proficiency and other attributes related to their behavior.

Collectively, these attributes are referred as the ‘psychographics’ or factors that affect or influence the psychology of your target audience.

Collectively, these attributes are referred as the ‘psychographics’ or factors that affect or influence the psychology of your target audience –

  1. Personal Values
  2. Emotions
  3. Interests and Hobbies
  4. Ideologies and Beliefs

Before starting with e-commerce development to reach and sell to people, it is important to consider and understand the personal values of your target audience.

Basically, values are deeply rooted standards or ideologies that are universally accepted among your target audience.

For example – millennials who are tech savvy and employed will have a different set of personal values such as interests, emotions, tastes and hobbies etc. as compared to generation Z who are also tech savvy but unemployed.

All these factors play a vital role in determining the purchase decisions of your target audience. Thus, you must consider these factors to create customer profiles, build buyer’s persona and define your target audience demographics in a specific way.

Q3. What is your competition doing?

E-commerce space is brimming with competition and the web is flooded with shopping portals and platform selling almost everything a user needs. If your goal is to create more than one-time customers, it is important to understand what your competition is doing.

So, how can your brand make its own space in a sea full of competition?

By doing competition research, your upcoming brand can leverage the strategies and techniques used by established e-commerce players to understand customers.

At the starting stage, you might not be able to replicate every strategy utilized by a competitor but you can still start with the following tools –

1. Survey Forms – one of the easiest (and cost-effective) ways to better understand your target audience.  Marketing has long been based on asking your end user the right set of questions, getting their responses and modifying (or creating) your strategies based on them.

2. Feedback Forms – your customers are your biggest source of learning and if you want to make your presence felt, never shy from asking for feedback. Whether you are starting your e-commerce store or have already made a few sales, reach out to your target customers and ask for their feedback (possibly giving them a reward in exchange of their time and thoughts).

3. Competition Tracking – The easiest way is to search for competitors in the same space as yours, visit their websites and understand how they are doing search engine optimization, social media promotion and paid ads.

In Conclusion



An e-commerce platform or store isn’t a unique idea but that doesn’t mean that you cannot execute it uniquely. Before you build an e-commerce website to sell anything, make sure to do your homework and understand your target audience better.

Defining your target audience demographics in e-commerce is crucial to building a long-term strategy for customer acquisition, engagement and sales. If you’re selling to ‘everybody’ then practically, you are selling to ‘nobody’ – it’s like shooting without aiming (and we all know how that works).

So, go out there and get as much details and information as possible about your target audience.

Try to answer the three questions to define your target audience demographics in e–commerce above before you start selling. Use the answers to create an interesting, effective and unique marketing strategy to boost sales and revenue through your e-commerce website.

Want to build your own Ecommerce Website or Mobile App?

Having detailed knowledge about your target audience demographics is just the start; the next step is finding the right people to build a responsive, interactive and robust e-commerce website.

If you know who you are focusing on, we can help you jump ship on the next step and get you a professional, secure and beautiful e-commerce website.

At Moptra Infotech, we have the right set of people, tools and knowledge to develop a customizable and cost-effective ecommerce website in India.

Both web and e-commerce app development services in India have seen a surge due to the rising penetration of internet and technology.

We are at the heart of this revolution and that is why if you are looking to outsource your e-commerce website development in Delhi NCR, get in touch with us and let us give you a free quote.

View our portfolio here.

What are your best tips to identify target audience demographics? Tell us in the comments below!