IBM Tealeaf: Effective tools for enhancing user browsing experience and increase site conversions
Not only presenting a crisp and well structured is important for getting the customer attention and help him to make a purchase online but also a deep analysis and inferences needs to be carried out to ensure everything is working fine in the online arena.
Consumers/Users browse and make transactions on various devices such as mobile and tablets. Their browsing and interaction behavior will be different across platforms and understanding their platform based behavior and touch points is very necessary to ensure long term profitability.
IBM Tealeaf offers deeper consumer/user analytics testing framework and tools to help organizations make better informed decisions and implement user friendly browsing and touch points experience.
The tools helps organizations replay, collaborate and prioritize workflows across teams by taking snapshots of highly visual segment of the system and drill down the factors to figure out the reasons and sections in the system where users struggle.
Not only the tool allows the organizations to identify problem areas but also helps the implementation team to identify and understand the graphics/visuals and sections of the system which attracts the user’s attention and make it better.
Enquiry form plays the most important role in a website- The tool provided by IBM Tealeaf allows analyzes and presents with a case study of how the user clicks, hovers and progresses through form fields which ultimately helps in improving conversion rates.
Through the IBM Tealeaf tool the organizations could also optimize the placement of key content, enhancing your visitors’ experiences and allowing them to quickly complete their desired actions.