IBM WebSphere Commerce is a commerce platform that enables brands to promote and sell their products and services through digital channels. It provides the tools, customer and business insight, and transactional storefronts needed to engage individual shoppers or buyers by delivering personalized content and offers, optimizing mobile experiences and enabling brands to respond quickly to market opportunities. WebSphere Commerce includes capabilities for marketing, promotions, sales, order processing, managing catalogs, web and product content, pricing, site search, and more. It is a flexible platform that offers the ability to do business directly with consumers (B2C), with businesses (B2B), indirectly through channel partners (indirect business models), or all of these simultaneously. WebSphere Commerce is a customizable, scalable and high availability solution primarily based on Java and web technologies and using open standards.
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